Roc Nation / Columbia will release Rita Ora‘s new single “Shine Ya Light” on November 4th. For the making of the video, Rita returned to her home country of Kosovo for the first time in eight years, where she was greeted by the President and Prime Minister. She described it as the best video shoot she has ever done… “I was born in a little city called Pristina which no one really knows about, so I’m proud to kind of put it on the map out there a little bit because we are a very patriotic country so we always try and mention us wherever we can because it’s such a great place.”
I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."