Freddy Benz is an Oakland artist that got in touch with us recently and I’m super glad he did because he’s making a really cool, different brand of Hip-Hop. I don’t exactly know how to describe it. It’s kind of trippy, druggy…but it’s fresh and crispy. His latest single, “Synthetic” featuring Wunder, is self-described by Freddy like so…
“This video and song basically demonstrates how most relationships these days aren’t authentic. These days relationships are based on materialistic goals, money and how many follows you have on social media. How men and women are not genuine to one another anymore…they’re fake like mannequins…’Synthetic’!”
I definitely get what he’s trying to say, and I’m sure y’all do too.
I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."