It’s been a minute since my dude lowlifeilli hit me with something new. I was stoked when he sent the link to this one through last week. And to my surprise, it wasn’t just another cut to add to his growing catalogue of music. He took a different route with this latest drop, compiling a bunch of his rough, unreleased material and giving it to SANTANAMUSTDIE to mix into one fluid stream. Running just over 30 minutes, this “RUFF” mixtape is definitely worth running through at least once. lowlifeilli’s definitely got some heat in here.
I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn’t know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me…someone who’s passionate about the business side of music…to align with them…who’re passionate about the business side of events. I believe what I’m doing here…running the site and the social media and the artist management/publicity and the label…is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one’s ever “made it” out of Sacramento. It’s my ultimate mission to change that. As our boy Marcus says, “We’re bringing Sacramento to The World…and we’re bringing The World to Sacramento.”