In case you hadn’t heard yet, our boy lowlifeilli just dropped a new single called “Run It Up” available on all digital retailers now. It’s a banger. And what’s crazy is he did this shit with a strap around his ankle. You can really feel that shit, especially in the opening ad libs. For real, this one bangs. Definitely another underground hit from the Sacramento native. Listen to this one on our SoundCloud above and share it if you fuck with it.
I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."