NAYR ZE is a 19 year old artist out of Texas who recently hit us up with his mixtape ‘ZE RACER’. He says about the project, “It’s a project I’ve been putting together over the course of a year and a half. I don’t wanna lie and say it has some big underlining message or even a theme behind it because it doesn’t. I only named it ZE RACER as a reference to Speed Racer because I watch a lot of Speed Racer when I’m high cause I find it entertaining and I like the aesthetic. The whole mixtape is really just a big passion project fueled by my struggles with anxiety and ADD and the many nights I spent getting high and playing video games. If it feels kind of all over the place and scrambled, that’s because that’s how my mind is. That’s how I am, and I’m glad that this project reflects that. Most of the samples I used for the production are from video games and anime but some are just random. Honestly, I make this music for the kids like me or really just anyone who kind find any enjoyment from what I’m doing.” I think the project slaps and is definitely worth checking out. Peep it up top.
I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."