If you follow our man lowlifeilli, then you’ve been seeing his promo for “Fuck It”, his new single produced by Antonio West. lowlifeilli is hands-down one of the dopest underground Sacramento artists I know. And I mean that quite literally. I want to pop all the Xanax, smoke all the weed, drink all the liquor I can find whenever I hear his music. “Fuck It” is no different. It’s the anthem for whenever you’ve got that fuck it mentality. Matter of fact…fuck it, I’m about to get fucked up. Happy Friday y’all.

“Fuck It” from lowlifeilli below.

About The Author

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I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."

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