sheldvn is an R&B/Hip-Hop artist from here in Sacramento that got on my radar several weeks back. If you’re not familiar, then I’m really excited to be introducing you to his music. He’s been attracting a lot of well-deserved attention on SoundCloud, with a handful of his singles breaking that sweet 10K plays mark…definitely something to be proud of when you’re an artist coming out of a non-commercial city like ours. His tracks are soulful and well-produced and just all around good. His latest, “Problem”, is gaining some serious momentum and when I asked him about the song, he said…

“I wrote ‘Problem’ about how relationships can be like drug addictions, and sometimes they even go hand in hand. It’s also the first song I’ve ever produced myself. ‘Headlines’ I also produced myself and I made the beat and the vocals in just a few hours late one night. It’s an ode to the starving artist struggling to get noticed.”

Go ahead and rock “Problem” and “Headlines” from sheldvn below.

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I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."

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