Just got linked up with the young homie Villa, who’s repping the family YTTSWO tough. He just dropped a full-length project called ‘Road Trippin’ that you should definitely peep if you’re feeling this single, “It’s Never Over”, an anthem for the YTTSWO movement for sure. On the project, Villa mixes his party lifestyle with the everyday ups and downs of life. It’s a glimpse into dude’s reality, and it features artists such as ShowBanga, MikeDaMouth, and Rocky. Keep an eye on the kid…he’s 100% got the passion and commitment it takes to do this.

Peep Villa’s “It’s Never Over” featuring Rocky below.

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I grew up in Sacramento in a time where there was no young entertainment company like HOF to look up to. I met Tony in LA while I was managing LBCK in Long Beach. I kind of knew Damian from middle school. And I didn't know Byron even though we went to the same middle school. But when we first started partying together in 2011, it just made sense for me...someone who's passionate about the business side of music...to align with them...who're passionate about the business side of events. I believe what I'm doing here...running the site and the social media and the artist management/publicity and the label...is creating a means to better spotlight and support the emerging artists we truly believe in. They say no one's ever "made it" out of Sacramento. It's my ultimate mission to change that. As our boy Marcus says, "We're bringing Sacramento to The World...and we're bringing The World to Sacramento."

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